Mission Statement

The BTRA provides its members a quality network for travel retail related companies, based in the Benelux, in which information, knowledge and expertise is being exchanged.

Objectives and goals

The Board has the objectives:

  • To serve and protect the interest of the travel retail industry in the widest sense of the word
  • To inform on politics, publics and press regarding travel retail related issues
  • To represent the travel retail industry national and internationally.